The Fourth Turning Is Here: The Old Order Is Breaking Down

The Fourth Turning Is Here

In 1997, historians William Strauss and Neil Howe published “The Fourth Turning,” a cyclical theory of Anglo-American history built around generational archetypes and recurring saecular rhythms of approximately 80 to 100 years — roughly the length of a long human life. Their framework identified four “turnings,” each lasting roughly 20 to 25 years, that repeat in sequence.

The First Turning, the High, is an era of institutional confidence and community solidarity following a great crisis. The rules work, people trust them, conformity is rewarded — think the post-WWII boom, or the post-Civil War Reconstruction era.

The Second Turning, the Awakening, is a spiritual and cultural awakening that challenges the institutional consensus of the High. Individualism resurges; the establishment is questioned — the consciousness revolution of the 1960s-70s, the Second Great Awakening of the 1820s-30s.

The Third Turning, the Unraveling, sees institutions weaken, individualism reach its apex, and civic order decay. Trust collapses — in government, media, corporations, each other — as it did through the Culture Wars era of the 1980s-90s, or the Gilded Age of the 1870s-90s.

The Fourth Turning, the Crisis, is a decisive era of institutional destruction and reconstruction, typically catalysed by an existential threat — war, economic collapse, or civilisational rupture. The old order is swept away; a new one is forged. The Great Depression and WWII. The Civil War. The American Revolution.

The Current Position

By Strauss and Howe’s reckoning, the current Fourth Turning began around 2008 — the Global Financial Crisis being its catalytic spark — and will likely reach its resolution sometime in the 2025-2030 window. We are, in other words, in the heart of it. The battles being fought now — over monetary systems, institutional legitimacy, national sovereignty, and the nature of truth itself — are the defining conflicts of the crisis era.

What Fourth Turnings produce is not predictable in detail but consistent in structure: the old institutions are exposed as either corrupt or incompetent, a battle ensues between competing visions of the replacement order, and the outcome is determined by which faction can mobilise sufficient force — social, political, economic, or military — to impose its vision. The process is neither clean nor just. Fourth Turnings historically produce enormous suffering alongside the reconstruction.

The GFC was Act One: the revelation that the financial system was not a wealth-generation machine but a debt-recycling mechanism sustained by regulatory capture and central bank intervention. The quantitative easing programmes that followed — printing roughly $20 trillion across major central banks between 2008 and 2022 — bought time at the cost of massively inflating asset prices, concentrating wealth, and making the eventual reckoning worse.

Covid was Act Two: a simultaneous crisis of public health, institutional credibility, and civil liberties, weaponised by an apparatus of state control that had been building for decades and found in the pandemic a perfect justification for deployment at scale. More on this shortly.

Act Three is visible on the horizon: the currency crisis that follows years of money creation, the geopolitical realignment driven by a rising China and a fragmenting Western alliance, and the social rupture of populations that have been systematically lied to discovering the magnitude of the deception. Fourth Turnings do not end until the crisis is resolved. We have not arrived there yet.

Editor’s Note: If the Fourth Turning is already underway, the greatest disruption may still be ahead. Periods like this can destroy old assumptions, punish the unprepared, and create rare opportunities for those who understand what is happening early.

In this urgent presentation, legendary investor Doug Casey reveals how he is preparing for the coming turmoil—and the contrarian strategy he believes could help you protect your wealth, stay ahead of the crisis, and profit from opportunities most investors will miss.

Is Audience Capture Dying?

Audience Capture

A few weeks ago, I warned about problems brewing at Netflix (and other streaming platforms). In just the last few days, these problems have gotten worse, much worse—and the situation has reached crisis proportions.

Even more revealing—the crisis is now spreading through the tech world like a wildfire. It’s no exaggeration to say that Netflix dragged down the entire NASDAQ today, after the release of its disappointing quarterly results.

That’s because savvy investors on Wall Street now grasp what’s really going on. They fear that the root cause of Netflix’s woes portends the collapse of the dominant business strategy in tech today.

This is hugely important—and not just for investors or technocrats. All of us will be impacted by how this plays out. And I have a strong hunch that what is bad for Netflix might just be good for you and me.

That’s because Netflix’s failed strategy is audience capture. And you and I are part of the audience it wants to keep in captivity.

More on that below—but let’s start by looking at damage done to Netflix’s stock. When I warned about it in June, the price had already dropped 45%.

But today, shareholders woke up to Netflix’s stock being 50% over the last 12 months.

After today’s debacle, Netflix will have wiped out the entire last two years of stock price gains.

This is usually where I take a victory lap, and point out that I warned of the danger three weeks ago. But there’s a bigger story here that must be told.

The disappointing revenue report yesterday is just the tip of the iceberg. The company’s reluctance to provide viewership numbers is an even more revealing sign of how bad things really are.

Netflix once bragged regularly about its growing user base. But yesterday they refused to share updated viewership numbers until 2027 as they move from reporting viewership every 6 months to now every 12.

Yet even without those metrics, I’ve seen evidence of a coming corporate collapse—but only if you dug into the numbers.

Last week, for example, we learned that Netflix’s audience is skipping the second season of the platform’s hottest offerings.

That’s scary stuff for Netflix. But it gets worse. The audience is also losing interest in the platform’s brand new series.

The situation is so dire that even Netflix’s biggest new series of the second quarter failed to get renewed. But if the platform can’t count on its new hits, will anything save it?

Netflix doesn’t want to tell us about users canceling their subscriptions. But just go over to Reddit and other platforms where people say what they really think about the company. You will get an earful.

This is typical:

Funny I was talking to my wife about how Netflix has practically nothing left we want to watch and maybe it was time to move on. If this price increase goes through that would be the final straw. I suspect a lot of others are getting close to that limit….

Another frustrated customer didn’t even make a comment—just shared some numbers. But the numbers paint a dismal picture.

Netflix got into this mess by pursuing a simple strategy: (1) Reduce the number of new scripted series (which peaked in 2022), but (2) Raise subscription prices.

That is the “audience capture” strategy mentioned above. The idea is that the audience got captured years ago with cheap subscription prices, and now the platform can squeeze them mercilessly—offering less and charging more. Netflix has been pursuing this agenda for several years now.

Ah, but Netflix isn’t the only company building its future on audience capture. It’s getting used at almost every streaming platform. And even companies outside of the media space are practicing variants of it. You see it at Google, Meta, X, Apple, etc.

It’s shocking how many companies have learned this technique. The entire printer and toner business is now built on audience capture. The same is true of the software industry—don’t even get me started on my Microsoft Office subscription fiasco. And, of course, all those customer loyalty programs (variants on the frequent flyer gimmicks that started this craze years ago) are examples of the same stale strategy.

Even the AI world is turning into an audience capture business—both for itself and its customers. This is one of the key reasons for my frequent criticisms of AI slop. It feeds into step one of the strategy outlined above. The companies use AI to reduce the cost of content, thus boosting margins while reducing their dependence on human creators.

Audience capture has always existed, but never to this extent. When I consulted at BCG we called it a milking strategy, where you raised prices and reduced capital investment in a business—which was now your cash cow. You squeeze all the money you can from it, for as long as you can.

But back then we realized that milking only worked in the short term. Eventually you killed the cow. And the risk is the same today with “audience capture”—which is just a new name for that poor old bovine.

Sooner or later, the audience refuses to be held captive. And that’s happening now at Netflix—hence the stock sell-off.

But it’s happening elsewhere too, although few are paying attention. Look at the share price at Spotify or Disney for ther examples.

Did you know that Mark Zuckerberg’s social media empire has stopped growing? In the first quarter, Meta saw a decline in users for the first time in the company’s history.

This is not just a coincidence. Meta is the king of audience capture, and when it starts losing that audience, other tech companies ought to pay attention.

You should expect to see more problems of this sort at audience capture corporations. And that’s bad news for the technocracy, because this manipulative strategy is everywhere. If it stops producing results, they will need to take drastic steps.

But their nightmare is our blessing. That’s because the end of audience capture means tech companies will need to return to serving customers, not holding them in bondage.

They aren’t ready to take that step—not now, at least. Pleasing customers is hard work. Milking cows is a simpler business. But they won’t have a choice. The cattle are finally resisting. They might even stampede!

I give the leading audience capture companies 12-18 months at most before the worst consequences of their overreach hit their financial statements. And it may happen even faster.

If they were wise, they would start acting now. But whether they fix the root cause of their audience capture mess now or later, the end result will be the same. That captive audience will find itself liberated.

If I’m right, this may represent the biggest shift in the consumer economy of our time. So check back here for updates—because this will be a bumpy rodeo ride for all parties.

—-

By Ted Gioia

George Ayittey on Socialism In Africa

George Ayittey

The reasoning in 1960 looked airtight. Colonialism had been run by Western capitalists. So capitalism was a tool of oppression. Socialism, its opposite, would be the path to liberation.

Kwame Nkrumah in Ghana, Julius Nyerere in Tanzania, Sékou Touré in Guinea, Mengistu Haile Mariam in Ethiopia, and Robert Mugabe in Zimbabwe all reached the same conclusion through the same logic.

The logic was tidy. The results were catastrophic.

In Ghana, Nkrumah’s government built 64 state enterprises before his overthrow in February 1966. Only three or four were profitable.

By 1970, the Ghanaian state was setting prices on nearly 6,000 items across more than 700 product groups.

In Tanzania, Julius Nyerere called the program ujamaa, a Swahili word for familyhood.
By 1976, the state had relocated more than 11 million peasants into roughly 8,000 collective villages. Much of the relocation was done at gunpoint. Government bulldozers flattened old houses so families could not return.

Tanzania exported 540,000 tons of maize in 1970. By 1974 it was importing 300,000 tons.
Within a few years a country that had been able to feed itself was depending on Western grain shipments to survive.

Ayittey then asked the question he considered most important: how do the rich get rich in the United States compared to Africa?

In the United States, the wealthiest people are builders.

Elon Musk built Tesla and SpaceX. Jeff Bezos built Amazon. Roughly two thirds of American billionaires founded the company that made them rich.

In socialist-era Africa, the wealthiest people were heads of state and their ministers.
– Mobutu Sese Seko of Zaire (now the Democratic Republic of Congo): estimates of stolen wealth ranged from 1 to 5 billion dollars.
– Sani Abacha of Nigeria: around 5 billion.
– Ibrahim Babangida of Nigeria: roughly 12 billion.
– Hosni Mubarak of Egypt: estimates ran as high
as 40 billion.
– Muammar Gaddafi of Libya: estimates reached 200 billion.

Ayittey put it plainly. The combined net worth of every American president from George Washington through Barack Obama, all 43 of them, was about 2.7 billion dollars in 2010 figures.

Sani Abacha alone stole more than that in five years in office. African socialism built a ruling class that created nothing and extracted everything.

The argument Ayittey most wanted Africans to hear, and the one almost nobody quotes, is that socialism was never African. Pre-colonial Africa had open markets, long-distance trade, and private enterprise. Cloth-weaving, iron and gold smelting, regional commerce. Property was held by extended families and clans, not by the state. Nyerere and his peers took kinship-based property and relabeled it communism. They confused village solidarity with state ownership. They imported a nineteenth-century European industrial ideology and applied it to agricultural societies that already had functioning markets older than the modern European state. Shortages, political prisons, and a parasitic ruling class followed.

South Africa in 2026 is preparing the same policies. The Expropriation Act was signed in January 2025. The MK Party introduced a constitutional amendment bill this April to push land restitution claims back to 1652 and remove compensation from the property clause.

Zimbabwe ran this experiment in 2000. Tobacco export earnings fell from 600 million dollars to 175 million by 2009. Maize production did not return to pre-seizure levels until 2017.

Ayittey warned about this for thirty years. He died in January 2022. South Africa is doing it anyway.

Classes of Assets

I saw a post that listed 15 assets and one positive feature of each. One can quibble about aspects of it but it is interesting starting point for a discussion with your kids.
1 Stocks = Compound wealth
2 ETFs = Simple investing
3 Land = Long-term appreciation
4 Business = Financial leverage
5 Skills – Lifetime income
6 Books = Better decisions
7 Digital products = Passive income
8 Rental property = Cash flow
9 Brand = Trust and influence
10 Health = Long-term performance
11 Audience = Opportunity access
12 Networking = Hidden wealth
13 Technology = Faster productivity
14 Knowledge = Competitive advantage
15 Time = Greatest asset

Frank, Jung and Watts

Frank, Jung and Watts

(Tom: The following are wise words yet despite their wisdom, these three distinguished gentlemen did not adequately pursue the source of man’s pain to arrive at the ultimate resolution, the discovery of and technique to erase the reactive mind, the hidden source of what ails man. To discover this for yourself, get a copy of Dianetics and read it. Discover the truth for yourself.)

From a Collective Evolution post on Facebook:

There is a strange moment that happens as you grow older.

One day, you realize your life isn’t changing because you’re making better decisions.

It’s changing because you’re repeating the same unconscious ones.

The same arguments.

The same fears.

The same habits.

The same invisible story about who you are.

You promise yourself that next year will be different.

It rarely is.

Here’s the unsettling part.

Nearly a century ago, three of the most influential thinkers of the modern era—Viktor Frankl, Carl Jung, and Alan Watts—approached this mystery from completely different directions.

One survived Nazi concentration camps.

One spent his life exploring the unconscious mind.

One translated Eastern philosophy for the Western world.

Different cultures.

Different professions.

Different beliefs.

Yet they kept arriving at remarkably similar conclusions.

Not about success.

Not about happiness.

But about the hidden psychological traps that quietly steal an entire lifetime.

Most people don’t ignore these lessons because they’re difficult.

They ignore them because accepting them would require becoming someone entirely different.

Here are the five principles they all seemed to discover.

Rule 1: Stop Searching for Happiness. Search for Meaning.

Modern culture has convinced us that happiness is the goal.

Frankl believed the opposite.

People can survive astonishing suffering if they know why they’re suffering.

Without meaning, even comfort begins to feel unbearable.

Jung observed that many psychological disorders weren’t simply illnesses—they were crises of meaning.

Watts argued that chasing happiness is like trying to smooth water with your hand.

The harder you chase it, the further it slips away.

This explains a strange paradox of modern life.

Never before have people had so much convenience.

Never before have so many reported feeling empty.

Perhaps the problem isn’t that life has become harder.

Perhaps we’ve mistaken pleasure for purpose.

Meaning often arrives disguised as responsibility.

Rule 2: Everything You Refuse to Face Eventually Controls You

Most people think avoidance protects them.

Psychology says the opposite.

Jung famously argued that what remains unconscious doesn’t disappear—it shapes your life from behind the curtain.

Frankl saw people imprisoned physically while remaining inwardly free.

Others lived in freedom while becoming prisoners of fear.

Watts repeatedly warned that resisting reality creates suffering beyond the original pain.

The emotion you suppress.

The conversation you postpone.

The grief you never process.

The insecurity you hide beneath achievement.

None of it vanishes.

It simply changes form.

Anxiety.

Burnout.

Perfectionism.

Control.

The monster isn’t under the bed.

It’s inside the room you’ve refused to enter.

Rule 3: Your Identity Is More Flexible Than You Think

One of the most dangerous sentences in the English language is:

“This is just who I am.”

It sounds like self-acceptance.

Often, it’s surrender.

Jung believed the self isn’t fixed.

It’s continually unfolding through a lifelong process of integration.

Frankl insisted that even in the most horrific conditions, people retained one freedom:

The freedom to choose their response.

Watts challenged the idea that the isolated ego is who we truly are.

Your identity isn’t a prison.

It’s a story.

And stories can be rewritten.

The future isn’t created by discovering yourself.

It’s created by becoming someone your past couldn’t predict.

Rule 4: Life Begins to Change When You Stop Trying to Control Everything

Control feels safe.

It also becomes exhausting.

We attempt to control outcomes.

Other people.

Time.

Money.

Reputation.

Our own thoughts.

The result?

Constant tension.

Watts argued that trying to control life is like trying to hold your breath forever.

Eventually, reality wins.

Frankl distinguished between what belongs to fate and what belongs to personal choice.

Jung believed psychological maturity comes not from mastering the world, but from relating differently to uncertainty.

Ironically, resilience grows precisely where certainty ends.

You cannot control life.

But you can become the kind of person who no longer requires certainty before acting.

Rule 5: The Greatest Prison Is the One You Can’t See

The most dangerous prison rarely has walls.

It has assumptions.

That your worth depends on achievement.

That everyone is judging you.

That success guarantees fulfillment.

That comfort equals security.

These beliefs quietly shape careers, relationships, and entire identities.

Jung called for making the unconscious conscious.

Frankl encouraged people to answer life rather than demand answers from it.

Watts reminded us that many of our perceived problems exist because we’ve mistaken our thoughts for reality itself.

Most people spend decades trying to escape external circumstances.

Few realize they’re carrying the prison with them.

Freedom doesn’t begin when your environment changes.

It begins when your perception does.

The Uncomfortable Truth

People often ask what the secret to a meaningful life is.

Perhaps that’s the wrong question.

The better question is:

What illusion are you still protecting?

Frankl didn’t promise a painless life.

Jung didn’t promise a simple one.

Watts certainly didn’t promise certainty.

Instead, they pointed toward something both harder and more liberating.

Life is not something you conquer.

It is something you participate in.

The tragedy isn’t that life is short.

The tragedy is that many people never truly live it because they’re too busy defending the version of themselves they created years ago.

Every day you delay confronting that truth, the unconscious writes another page of your future.

The question is no longer whether your life will change.

It will.

The only question is whether you’ll choose the change—or wait until life chooses it for you.