Category: PR and Marketing

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Just-Right Personas: How to Choose the Scope of Your Personas

Just-Right Personas: How to Choose the Scope of Your Personas

A “Persona” is a fictional representation of an actual user and is applied in the early stages of product development or product redesign. Personas are vital to the success of a product because they drive design decisions by taking common user needs and bringing them to the forefront of planning before design has actually started. Personas provide the team with a shared understanding of users in terms of goals and capabilities. Once Personas are defined, going through a task analysis exercise with scenarios will offer an inexpensive way to test and prioritize features throughout the development (see lesson #2 in the blog Responsive Design: Getting started).

Narrow and broad-scope personas achieve different goals. Success depends upon knowing the tradeoffs and structuring your personas’ scope based on what you are trying to achieve. (7 min. to read) https://www.nngroup.com/articles/persona-scope/

What is Persona Development and Why is it Important?
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A sneaky cause of heart disease and Alzheimer’s

There is a sneaky little culprit floating around in your blood that, when allowed to build up, can increase your risk of heart disease.

Unfortunately it’s also looking like this same little perpetrator has been linked to Alzheimer’s too.

I’m talking about homocysteine.

Homocysteine is a sulfur amino acid that comes from your digestion of animal proteins.

It’s not always a bad guy—as a matter of fact it does serve some valid functions in your body! Like many other amino acids, it’s used to build and maintain your tissues, and also to form protective little mechanisms in your inner artery walls…

https://www.holisticblends.com/blogs/holistic-blends-blog/a-sneaky-cause-of-heart-disease-and-alzheimer-s

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Damme this guy is good!

Belgian-born martial artist and Hollywood star of several 1990s action films, including ‘Universal Soldier’ and ‘Timecop’, Jean-Claude Van Damme, as he himself says here, has most definitely “led a life of ups and downs” but at 53, he shows that he’s still got it, with this jaw-dropping stunt.
He performs his famous Chinese split, while standing on the side mirrors of two Volvo FM trucks running in reverse, demonstrating the precision and directional stability of Volvo Dynamic Steering.

This amazing feat was filmed in one take in Spain, on a closed-off landing strip at sunrise, by Swedish film director, Andreas Nilsson with music by Irish singer-songwriter, Enya.
https://www.npr.org/sections/thetwo-way/2013/11/16/245607276/howd-they-do-that-jean-claude-van-dammes-epic-split

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Google’s Hummingbird Update is More Significant than Businesses Think

Hummingbird is the biggest iteration of the Google algorithm since Caffeine in 2010. It is, however, going to have less impact immediately on search marketing than the Panda and Penguin updates. Amit Singhal, of Google, said 90% of searches have been affected by this algorithm change.
The details of the Hummingbird amendments are provided below, detailing what has changed and how it impacts search marketing strategies.
http://www.sitepronews.com/2013/11/15/googles-hummingbird-update-significant-businesses-think/

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Keyword Lookup Tool Change from Ryan Deiss

One big announcement came from Google, which revealed its Keyword Planner has replaced Keyword Tool. Google now requires you to log into an AdWords account to accomplish tasks formerly handled by Keyword Tool, and this Google support post covers what this means for SEO strategists.
http://mail.digitalmarketer.com/ct/32155882:9719420652:m:1:750461629:15C46ADB41250387D6E2A262DA0C4D18:r
The Keyword Planner, in combination with some impressive new reporting features, is helping shape the way SEO is performed and measured across the Google platform. The Inside AdWords blog covered this in Analyze and optimize your search footprint with the new paid & organic report—a piece I plan to read in full, because I believe it signals the beginning stages of a Web traffic game changer.
http://mail.digitalmarketer.com/ct/32155883:9719420652:m:1:750461629:15C46ADB41250387D6E2A262DA0C4D18:r

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Browser Size Tool

One aspect of website creation, or design changes which can be forgotten is optimizing for various browser sizes. With the advent of mobile and tablet devices, this becomes an even more important step. With the What’s My Browser Size tool, you can adjust your browser to match various resolutions to see how your site will show up in different sizes.
Keep on Promoting
Jayde Admin
www.ientrynetwork.com