“In the life insurance industry… …we studied what makes people die… …If I was to boil that entire 22 year career down to a single sentence it would be that the presence of oxygen is the absence of disease… …If you look at why human beings are not living longer and happier lives it is modifiable risk factors… …The modifiable risk factors are entirely under our control and the masses are not getting the message because the messages coming from big pharma, from government, from food labelling that is intentionally meant to deceive you.”