“So long as they continued to work and breed, their other activities were without importance. Left to themselves…they had reverted to a style of life that appeared to be natural to them, a sort of ancestral pattern…work, the care of home and children, petty quarrels with neighbors, films, football, beer and above all, gambling filled up the horizon of their minds. To keep them in control was not difficult.” George Orwell
(Tom: From this we work to awake, enlighten, inspire and unenslave them.)