This is a reply to Michael Brito’s article at http://www.site-reference.com/articles/General/Social-CRM-A-recycled-buzzword-or-a-sustainable-business-strategy.html
Excellent article Michael! First I’ve heard of the concept and you have done a good job of outlining some of the major challenges but I fear you have left out the bull in the china shop. I observe that the ability of the average person to communicate adequately is actually reducing over time. One could argue that the more data one has about the customer with whom one engages, the more likely one is to interact appropriately. If so, why is the divorce rate rising? Surely one knows most about the person with whom one spends the most time? If so, why the disconnect?
My take is that the whole social CRM concept is more applicable to interactions between senior management than it is between call centre staff and end users. Senior management are senior management in part because they are more intelligent and better communicators.
Another factor is the anonymity of many people’s actions on the internet. The anti-social persons are the most dangerous. One could argue that the most important indicators of an anti-social person’s lack of social responsibility are hidden behind their anonymity – you cannot identify them as the cause of their destructive posts.
Anyway, thanks for the post. Food for thought.
Remarkable Discoveries Are Being Made
This is a video well worth watching. It details the discovery path of a new state of water (stable clusters or Double-Helix Water) that could have phenomenal potential.
Man o Man! This Takes the Cake!
Choosing healthy foods now called a mental disorder http://www.naturalnews.com/029098_orthorexia_mental_disorder.html
Understanding Our Environment – We Are Family!
51 out of the top 100 economic units are corporations, the other 49 are countries. Corporations are not interested in human rights, human life, ecological sustainability or even sustainable wages. Vote for life with your purchasing $!
Contradictions Galore!
I received a post that said: Did you know the earth is about 6,588,000,000,000,000,000 tons in weight? and when I Googled it, sure enough http://science.howstuffworks.com/planet-earth-weigh.htm says its mass is 6,000,000,000,000,000,000,000,000 (6E+24). Ah isn’t the internet grand? You can get divergent opinions on anything!
What good is Science?
I don’t like his denigration of personal observation. I mean, that is the beginning point of science.
You observe something.
You form a theory based on that observation.
You make a hypothesis of what would happen if you applied that theory in a practical situation.
You apply that theory to see if it works.
Based on the result of your application, you either confirm the theory or come up with a new one to explain the difference between your expectation and the observed result.
Can’t even begin to contemplate what he would say about personal awareness.
US Supreme Court Affirms Ban on GMO Alfalfa
Despite Monsanto’s spin and lies to the contrary. http://www.huffingtonpost.com/andrew-kimbrell/supreme-court-case-a-defe_b_620087.html
Fat Deficiency Kills More People Every Year than Breast Cancer
A recent Harvard study found the risk of too little Omega 3 fatty acids in the diet more deadly than breast cancer.
A subsequent meta-analysis, which included data from over 10 studies, found fish oil omega‐3 supplements lowered risk for heart attack and death from coronary heart disease.
Six Easy Steps to Avert the Collapse of Civilization
Talk by David Eagleman.
Worthwhile talk to watch instead of the next stale plot movie.
Expert Pediatrician Discusses Vaccines
It also came to my attention that there were ingredients in there that were not properly tested, that the comparison groups were not appropriately set up, and that conclusions made about vaccine safety and efficacy just did not fit the scientific standards that I was trained to uphold in my medical school training.
(Updated 16 June 2024 Link no longer valid.)