Business Tip re Advertising Discounts

Ogilvy and Mather had a unit called the Ogilvy Centre for Research in San Francisco. The director, Alex Biehl, was working on a project called PIMS. PIMS stood – I think – for Profit Impact of Marketing Strategies.
Over 200 firms took part, and the project was run in partnership with Professor Andrew Ehrenberg at the London Business School. (David Ogilvy always said Andrew had the best mind in marketing.)
One thing the project revealed was very simple, very important – yet seemed to be news to almost all marketers: Firms that spend more money on discounting than advertising are far less profitable than those that spend more on advertising than discounting.
The project divided the firms into four quartiles. Those in the top quartile spent the most on advertising and the least on discounting. Those in the bottom quartile did it the other way round.
The firms in the top quartile were on average twice as profitable as those in the bottom one.
Think about it. When you spend more on offering deals than explaining why people should want to buy your stuff, you are perilously close to saying, “Our stuff is not good enough to sell on its merits at full price.”

Telomeres

Yesterday I was reviewing the data that I had compiled in my book, http://www.defeatdegenerativedisease.com. Specifically the section on Telomeres, the caps on the ends of your DNA strands that reflect the speed at which you age, after I came across this bit of data:
A study led by Eli Puterman, PhD, found that non-exercising women with histories of childhood abuse had shorter telomeres than women who did not experience such abuse. Interestingly enough, abuse victims who exercised vigorously at least three times a week showed NO such link! It appears that regular exercise effectively negated the detrimental effects of childhood abuse trauma on their telomeres.
And once again it was brought home to me how important exercise is to our overall well being, health and longevity.
I now have 5 persoanl trainers I know who are passionate about genuinely helping you enjoy optimal health. Here are their contact details:
Michael Wilson 0413 344 948 (Glebe\Ultimo\Pyrmont\Broadway) http://www.enlivenfitness.com.au/
Alex Bastianon 0402 815 131 and Ryan McTeigue 0438 696 341 (Caringbah)
Rob Charlwood 0418 225 200 (Petersham\Marrickville\Newtown) http://www.azzurrawellness.com.au
Rudi and Tracey Marashlian (Los Angeles) http://www.gofitnow.com
Bumped into Michael this morning and he told me he has an insane special on at present, 10 weeks training and a personal consultation for $20! How could you not? He has arranged this at http://ezdeals.com.au/ but their site is down for maintenance at present so just give him a call and chat to him personally.