Not sure this is true. The data I have from various sources says that the actual percentage of people who make decisions on feelings versus facts is between 80 and 95% and has been for a great many years. At the very least since 1917 when the 87% figure was confirmed by actual experiment by the Tavistock Institute. https://www.tomgrimshaw.com/tomsblog/?p=39776
That to which Ricky refers is probably the overt use of outright lies pandering to feelings. That is the point at which the insanity became exceedingly obvious.