Month: January 2011

Posted on

ClickBank

In the seemingly never endingly expanding subject of business tactics there exist many ways to bring buyers and sellers together. In the food arena there still exist manufacturers who sell to distributors who sell to wholesalers who sell to retailers who sell to consumers. In may other markets that model has had one or two layers taken out of it so that manufacturers sell to end users via their web sites. In fact even in the food arena now you can even go to grower’s markets or farmer’s markets where you, the eater, can buy directly from the grower.

This trend has been under way for quite some time. In fact it’s probably close to 30 years since I first heard the term disintermediation – the reduction in the layers of intermediaries between the original manufacturer and the end consumer of a product.

As new technology develops, enterprising individuals will conceive of ways to use the new tools to do better, cheaper and faster, what was previously done slower and at higher cost. In this ever shrinking world of ours there exists a new way to bring buyers and sellers together via intermediaries – it’s called ClickBank.

The way it works is that someone who has a digital or physical product to sell can enter data about it into a seller account at ClickBank. This data includes the sell price and the percentage commission the vendor is willing to provide the seller and a web site from which the product can be purchased.

This information is then available to those people who are looking to market someone else’s product or service. They may have a list of people who subscribe to their newsletter or they may have the ability to promote or advertise a product to the public at large.

The seller then promotes the chosen product and sales are made from the vendor’s website and the proceeds of the sales are collected by ClickBank. ClickBank records the seller for each transaction then remits the seller’s percentage to the seller and the vendor’s percentage to the vendor less ClickBank’s commission for bringing the two together.

So in this case the vendor is the manufacturer, the seller is the retailer and ClickBank the intermediary.

Posted on

8 Ways Monsanto is Destroying Our Health

According to the Organic Consumers Association, “There is a direct correlation between our genetically engineered food supply and the $2 trillion the US spends annually on medical care, namely an epidemic of diet-related chronic diseases. Instead of healthy fruits, vegetables, grains, and grass-fed animal products, US factory farms and food processors produce a glut of genetically engineered junk foods that generate heart disease, stroke, diabetes and cancer. Low fruit and vegetable consumption is directly costing the United States $56 billion a year in diet-related chronic diseases.”

Posted on

The Chinese Eco-Disaster

When Jonathan Watts was a child, he was warned: “If everyone in China jumps at exactly the same time, it will shake the earth off its axis and kill us all.” Three decades later, he stood in the gray sickly smog of Beijing, wheezing and hacking uncontrollably after a short run, and thought: The Chinese jump has begun. He had traveled 100,000 miles crisscrossing China, from Tibet to the deserts of Inner Mongolia, and everywhere he went, he discovered that the Chinese state had embarked on a massive program of ecological destruction. It has turned whole rivers poisonous to the touch, rendered entire areas cancer-ridden, transformed a fertile area almost twice the size of Britain into desert—and perhaps even triggered the worst earthquake in living memory. http://www.amazon.com/exec/obidos/ASIN/141658076X/