Category: Inspiration

by Bob Bly
Bob Bly has a newsletter from which I pass these on to you. Looking them over and realising how many I have broken it seems to be a case of do as I say rather than do as I do.
1-Show up for appointments 10 minutes early.
2-Customers are not always right, but they must be treated as if
they are.
3-When speaking before groups, dress up one level from what the
group is wearing; e.g., if they wear shorts and tee shirts, you
wear business casual.
4-Never offer unsolicited advice.
5-Leave your ego at the door.
6-Don’t waste people’s time by sending them jokes or stories via
e-mail.
7-Do not brag by talking about your accomplishments to people
who didn’t ask you about them.
8-Be humble.
9-Proofread your e-mails before you send them.
10-80% of your activity should be in your comfort zone, and 20%
should be outside it. This keeps you both productive and
challenged.
11-Of the people who opt into your e-list, 90% of those who
eventually buy from you will do so within 90 days of subscribing
to the list.
12-The more recently a customer had made a purchase, the more
likely he is to do so again.
13-Old but good advice: under-promise and over-deliver.
14-Don’t give your customers their money’s worth. Give them more
than their money’s worth.
15-The easiest way to add value to an offer is with a free bonus
gift.
16-The most powerful words in the English language are “free”
and “you.”
17-Do unto others as they would have you do unto them.
18-Spend time with your children while they are still young
enough to want you to spend time with them.
19-Neither a borrower or a lender be.
20-Don’t be so sure you are right. Perhaps you are not.
21-Life is short – over in the blink of an eye. So enjoy it now.
22-Avoid discussing religion or politics with colleagues or
customers. There is little to gain from it and much to lose.
Sincerely,
Bob Bly
Copywriter / Consultant
590 Delcina Drive
River Vale, NJ 07675
Phone 201-505-9451
Fax 201-573-4094
www.bly.com