How to prevent typos in your copy

According to an article in Customer Service Advantage (5 Oct 2007, p. 4), spell-check fails to catch 7 out of 10 errors.
Therefore, you have to proofread your copy carefully. But that’s difficult to do if you’ve already read the copy multiple times, because your mind skips many words.
Solution: proofread your copy backward.
Why it works: the copy loses all meaning when read backward, forcing you to notice each word more.
This tip appears courtesy of Bob Bly Direct Response Letter

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