Category: Wealth Tips

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E-mail Marketing Beats Social Media 40 to 1

…social media marketing can be a time consuming activity, and recent research by McKinsey highlights the fact that increased social media marketing activity should not come at the expense of e-mail marketing. While attention must be given to maintaining social media accounts and engaging with customers and prospects on Twitter, Facebook, LinkedIn, Google+ etc, the McKinsey report suggests the effectiveness of e-mail marketing still trumps social media marketing:
E-mail marketing is 40 times more effective at acquiring new customers;
Marketing e-mails are three times more likely to result in a transaction than social media;
Transactions resulting from e-mail marketing are on average 17 percent higher than transactions resulting from social media interactions.
http://www.sitepronews.com/2014/02/06/e-mail-marketing-beats-social-media-40-1/