If you have a web site this might be of interest to you.
A “Persona” is a fictional representation of an actual user and is applied in the early stages of product development or product redesign. Personas are vital to the success of a product because they drive design decisions by taking common user needs and bringing them to the forefront of planning before design has actually started. Personas provide the team with a shared understanding of users in terms of goals and capabilities. Once Personas are defined, going through a task analysis exercise with scenarios will offer an inexpensive way to test and prioritize features throughout the development (see lesson #2 in the blog Responsive Design: Getting started).
Narrow and broad-scope personas achieve different goals. Success depends upon knowing the tradeoffs and structuring your personas’ scope based on what you are trying to achieve. (7 min. to read) https://www.nngroup.com/articles/persona-scope/
We all build habits based on where on the screen standard User Interface elements are placed. Deviating from those placements means we cannot use our trained habit patterns and when we do as we habitually do, we make mistakes.
Worth knowing and applying if you have a web site.
If you manage a web site that has images needing to be viewed on small and large screens this is useful data.
Some interesting data here too!
Many useful orientation points for people with a web site.
Rent the Runway, Uber, and Airbnb challenge the traditional experiences of their industries. (10 min. to read)
Summary of user research on the effect of reduced visibility of the main navigation on websites when used in both mobile and desktop settings. (7 min. video)