So in 1962,
…as per the Chief Health Officer of Minneapolis and the Minnesota Department of Health, when a child had the measles, the concern was about boredom; about having games to play; about having clean linen and pajamas and plumped-up pillows, to make the child comfortable during routine recovery.
Starkly absent: fear, or worry.
But then, that approach does not engender blind panic amongst the ill-informed and sell lots of vaccines, does it?