{"id":8643,"date":"2014-02-08T06:01:37","date_gmt":"2014-02-07T20:01:37","guid":{"rendered":"http:\/\/tomgrimshaw.com\/tomsblog\/?p=8643"},"modified":"2014-02-08T06:01:37","modified_gmt":"2014-02-07T20:01:37","slug":"e-mail-marketing-beats-social-media-40-to-1","status":"publish","type":"post","link":"https:\/\/www.tomgrimshaw.com\/tomsblog\/?p=8643","title":{"rendered":"E-mail Marketing Beats Social Media 40 to 1"},"content":{"rendered":"<p>&#8230;social media marketing can be a time consuming activity, and recent research by McKinsey highlights the fact that increased social media marketing activity should not come at the expense of e-mail marketing. While attention must be given to maintaining social media accounts and engaging with customers and prospects on Twitter, Facebook, LinkedIn, Google+ etc, the McKinsey report suggests the effectiveness of e-mail marketing still trumps social media marketing:<br \/>\nE-mail marketing is 40 times more effective at acquiring new customers;<br \/>\nMarketing e-mails are three times more likely to result in a transaction than social media;<br \/>\nTransactions resulting from e-mail marketing are on average 17 percent higher than transactions resulting from social media interactions.<br \/>\n<a href=\"http:\/\/www.sitepronews.com\/2014\/02\/06\/e-mail-marketing-beats-social-media-40-1\/\" target=\"_blank\" rel=\"nofollow\">http:\/\/www.sitepronews.com\/2014\/02\/06\/e-mail-marketing-beats-social-media-40-1\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8230;social media marketing can be a time consuming activity, and recent research by McKinsey highlights the fact that increased social media marketing activity should not come at the expense of e-mail marketing. While attention must be given to maintaining social media accounts and engaging with customers and prospects on Twitter, Facebook, LinkedIn, Google+ etc, the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.tomgrimshaw.com\/tomsblog\/?p=8643\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;E-mail Marketing Beats Social Media 40 to 1&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10],"tags":[],"class_list":["post-8643","post","type-post","status-publish","format-standard","hentry","category-general-interest","category-wealth-tips"],"_links":{"self":[{"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/posts\/8643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8643"}],"version-history":[{"count":0,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/posts\/8643\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}