{"id":6379,"date":"2013-01-30T11:12:58","date_gmt":"2013-01-30T01:12:58","guid":{"rendered":"http:\/\/tomgrimshaw.com\/tomsblog\/?p=6379"},"modified":"2013-01-30T11:12:58","modified_gmt":"2013-01-30T01:12:58","slug":"usp","status":"publish","type":"post","link":"https:\/\/www.tomgrimshaw.com\/tomsblog\/?p=6379","title":{"rendered":"USP"},"content":{"rendered":"<p>Stands for Unique Selling Proposition. Something that defines your offering as unique in the marketplace and of significant benefit to your prospective customer. If you don&#8217;t have one, make it your top marketing priority to identify it and work out how to best communicate it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stands for Unique Selling Proposition. Something that defines your offering as unique in the marketplace and of significant benefit to your prospective customer. If you don&#8217;t have one, make it your top marketing priority to identify it and work out how to best communicate it.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9],"tags":[],"class_list":["post-6379","post","type-post","status-publish","format-standard","hentry","category-general-interest","category-pr-and-marketing"],"_links":{"self":[{"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/posts\/6379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6379"}],"version-history":[{"count":0,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/posts\/6379\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}