by Bob Bly
\nBob Bly has a newsletter from which I pass these on to you. Looking them over and realising how many I have broken it seems to be a case of do as I say rather than do as I do.
\n1-Show up for appointments 10 minutes early.
\n2-Customers are not always right, but they must be treated as if
\nthey are.
\n3-When speaking before groups, dress up one level from what the
\ngroup is wearing; e.g., if they wear shorts and tee shirts, you
\nwear business casual.
\n4-Never offer unsolicited advice.
\n5-Leave your ego at the door.
\n6-Don’t waste people’s time by sending them jokes or stories via
\ne-mail.
\n7-Do not brag by talking about your accomplishments to people
\nwho didn’t ask you about them.
\n8-Be humble.
\n9-Proofread your e-mails before you send them.
\n10-80% of your activity should be in your comfort zone, and 20%
\nshould be outside it. This keeps you both productive and
\nchallenged.
\n11-Of the people who opt into your e-list, 90% of those who
\neventually buy from you will do so within 90 days of subscribing
\nto the list.
\n12-The more recently a customer had made a purchase, the more
\nlikely he is to do so again.
\n13-Old but good advice: under-promise and over-deliver.
\n14-Don’t give your customers their money’s worth. Give them more
\nthan their money’s worth.
\n15-The easiest way to add value to an offer is with a free bonus
\ngift.
\n16-The most powerful words in the English language are “free”
\nand “you.”
\n17-Do unto others as they would have you do unto them.
\n18-Spend time with your children while they are still young
\nenough to want you to spend time with them.
\n19-Neither a borrower or a lender be.
\n20-Don’t be so sure you are right. Perhaps you are not.
\n21-Life is short – over in the blink of an eye. So enjoy it now.
\n22-Avoid discussing religion or politics with colleagues or
\ncustomers. There is little to gain from it and much to lose.
\nSincerely,
\nBob Bly
\nCopywriter \/ Consultant
\n590 Delcina Drive
\nRiver Vale, NJ 07675
\nPhone 201-505-9451
\nFax 201-573-4094
\nwww.bly.com<\/p>\n","protected":false},"excerpt":{"rendered":"
by Bob Bly Bob Bly has a newsletter from which I pass these on to you. Looking them over and realising how many I have broken it seems to be a case of do as I say rather than do as I do. 1-Show up for appointments 10 minutes early. 2-Customers are not always right, … <\/p>\n