{"id":3237,"date":"2011-10-11T09:02:33","date_gmt":"2011-10-10T23:02:33","guid":{"rendered":"http:\/\/tomgrimshaw.com\/tomsblog\/?p=3237"},"modified":"2011-10-11T09:02:33","modified_gmt":"2011-10-10T23:02:33","slug":"how-long-should-your-subject-line-be","status":"publish","type":"post","link":"https:\/\/www.tomgrimshaw.com\/tomsblog\/?p=3237","title":{"rendered":"How Long Should Your Email Subject Line Be?"},"content":{"rendered":"<p>Craig Stouffer of Pinpoint, an e-mail service, says subject lines that are 40 to 50 characters generate approximately twice the click-through rates of subject lines 70 to 80 characters in length.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Craig Stouffer of Pinpoint, an e-mail service, says subject lines that are 40 to 50 characters generate approximately twice the click-through rates of subject lines 70 to 80 characters in length.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,10],"tags":[],"class_list":["post-3237","post","type-post","status-publish","format-standard","hentry","category-general-interest","category-wealth-tips"],"_links":{"self":[{"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/posts\/3237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3237"}],"version-history":[{"count":0,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/posts\/3237\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}