{"id":2252,"date":"2011-03-01T05:31:38","date_gmt":"2011-02-28T19:31:38","guid":{"rendered":"http:\/\/tomgrimshaw.com\/tomsblog\/?p=2199"},"modified":"2024-07-16T04:37:57","modified_gmt":"2024-07-15T18:37:57","slug":"how-to-prevent-typos-in-your-copy","status":"publish","type":"post","link":"https:\/\/www.tomgrimshaw.com\/tomsblog\/?p=2252","title":{"rendered":"How to prevent typos in your copy"},"content":{"rendered":"<p>According to an article in Customer Service Advantage (5 Oct 2007, p. 4), spell-check fails to catch 7 out of 10 errors.<\/p>\n<p>Therefore, you have to proofread your copy carefully. But that&#8217;s difficult to do if you&#8217;ve already read the copy multiple times, because your mind skips many words.<\/p>\n<p>Solution: proofread your copy backward.<\/p>\n<p>Why it works: the copy loses all meaning when read backward, forcing you to notice each word more.<\/p>\n<p>This tip appears courtesy of Bob Bly Direct Response Letter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to an article in Customer Service Advantage (5 Oct 2007, p. 4), spell-check fails to catch 7 out of 10 errors. Therefore, you have to proofread your copy carefully. But that&#8217;s difficult to do if you&#8217;ve already read the copy multiple times, because your mind skips many words. Solution: proofread your copy backward. Why &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.tomgrimshaw.com\/tomsblog\/?p=2252\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How to prevent typos in your copy&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-2252","post","type-post","status-publish","format-standard","hentry","category-general-interest"],"_links":{"self":[{"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/posts\/2252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2252"}],"version-history":[{"count":1,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/posts\/2252\/revisions"}],"predecessor-version":[{"id":56405,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=\/wp\/v2\/posts\/2252\/revisions\/56405"}],"wp:attachment":[{"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tomgrimshaw.com\/tomsblog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}