Category: PR and Marketing

If you have a website, here’s one neat little tool you can use to create an INSANE amount of traffic to it. You should see my Google Analytics since we implemented this, and they clicks are actually converting to customers! Instructions are on the site. If you have 5 min, you can get TONS of traffic from this. Just input your data, click the START button and follow the instructions.
http://free.cool-traffic.com/members/101863.html

Professional allies have your back, while weak ties and acquaintances expand the breadth of your network.
http://www.linkedin.com/today/post/article/20121126205355-1213-allies-and-acquaintances-two-key-types-of-professional-relationships

“Most reports cited an increase in search spend anywhere from 13% to 29% year over year, partially driven by an overall increase in click volume. Kenshoo noted that click-through rates on the Yahoo! Bing Network were 29% higher than Google.
Marin found that Yahoo! and Bing are continuing to show solid growth in aggregate click volume, with an increase of 9% year over year, as well as a 9% increase in click-through rate.”
http://advertising.yahoo.com/blogs/advertising/search-engine-marketing-remains-key-growing-part-digital-183612184.html

Back in June, during the height of the Penguin update freakout, Google’s Matt Cutts hinted that Google would launch a “link disavow” tool, so that webmasters can tell Google the backlinks they want Google to ignore. This means links from around the web that are potentially hurting a site’s rankings in Google could be ignored, and no longer count against the site in question. This is something that many webmasters and SEOs have wanted for a long time, and especially since the Penguin update launched earlier this year. On Tuesday, Google made these dreams come true by finally launching the tool, after months of anticipation.
http://www.webpronews.com/will-googles-link-disavow-tool-come-back-to-haunt-webmasters-2012-10

Have you ever wondered why Facebook spends so much time encouraging marketers to take advantage of its free Brand Pages? The effort seems counter-intuitive: It costs Facebook money to provide, maintain and serve Brand Pages, and the company gets no revenue from them.
http://www.businessinsider.com/this-diagram-shows-facebooks-plan-to-keep-advertisers-locked-in-for-years-2012-9

Two prominent social media marketing executives have gone on record to accuse Facebook of quietly altering one of its key algorithms in September, so that companies with pages that have large numbers of followers can now only reach a fraction of the followers they used to with each post.
http://www.businessinsider.com/facebook-changed-edgerank-algorithm-to-hurt-advertisers-2012-10

Seen those funny squares on advertising lately? Here is where to get one for your web site:
http://www.qrstuff.com/