Maintaining a successful online business requires a multitude of disciplines, not the least of which includes a watchful eye on the changes and trends in your industry. It’s now imperative that you understand the needs and interests of your demographic, and that you respond to large-scale shifts as quickly as possible.
http://www.sitepronews.com/2013/04/29/how-to-use-google-trends-to-boost-your-business/
Toms Blog on Life and Livingness