iPad 3 Changing Use Patterns

The new iPad 3’s crisper screen will lead to increased tablet use, particularly when reading content.
iPad 3 is the first broad-market computer with a good display, meaning that it’s currently the only computer that makes it reasonably pleasant to read text. In other words, people with both a desktop computer and an iPad 3 will tend to prefer reading from the tablet, even though the desktop is otherwise more powerful. (Users will stick with their desktop computer for tasks that involve more intense interaction.)
Also, as we know from all previous research, when the usability of something goes up, users do it more. More pleasant reading = more reading. I stand by the analysis in my previous newsletter that the user interface design guidelines remain the same as those discovered when testing the iPad 1 and 2.
However, the expectation to see more use of tablets, now that they are more pleasant to use, does have implications for design strategy: a broader set of companies should now invest in designing tablet versions of their websites or mobile apps.

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